MagicAR – Augmented Reality as a Service Platform

MagicAR is one of the products offered by ExperUP, focused on delivering advanced AR-based solutions for modern businesses. It is an Augmented Reality as a Service platform designed to help businesses increase sales and customer engagement through immersive product experiences. The mission is to reduce purchase hesitation, build confidence, and transform how customers connect with products before they buy.

Businesses can easily upload their 3D product models to MagicAR and define multiple configurations such as colors, sizes, and product variations. These models can be embedded seamlessly into any website using an iframe, allowing customers to view products in an interactive 3D viewer or experience them in augmented reality directly through their phone or any AR-supported device. Customers can place the product in their real environment using their camera, creating a powerful 'try before you buy' experience that bridges online and in-store shopping.

MagicAR’s 3D View allows users to rotate products 360 degrees, zoom in to inspect fine details, and switch between color options for a realistic preview. One of the biggest challenges in online shopping—uncertainty about product size—is solved with MagicAR’s accurate size visualization. Customers can see exact dimensions such as width, height, and depth directly on the 3D model, examine proportions from every angle, and make confident purchase decisions with clarity and trust.